• Prostate Cancer UK has been named as the National League’s first ever official charity partner for Season 2018/19.
• In celebration of this partnership, for the first time in English football history, a league will re-brand mid-season.
• Title sponsors of the league Vanarama has changed its name to MANarama throughout the month of September, and to support this initiative the National League will rebrand as MANarama until the Non-League Day on 13th October.
The National League has chosen Prostate Cancer UK as its first ever official charity partner, to unite in the fight against the UK’s most prevalent male cancer, a cancer that kills one man every 45 minutes. In a first for English (and world) Football a national football league will change its branding midseason. Vanarama, the title sponsor of the National League, is changing its name to MANarama throughout the month of September to raise awareness of a deadly cancer that every man should know about. The rebranding to MANarama features a new league logo that will draw attention to the fact that every forty-five minutes a man dies from Prostate Cancer – Vanarama’s own site has also been completely re-branded to reflect its commitment to the fundraising drive.
Prostate Cancer UK and the National League also unveiled a new captain’s armband, which will be worn by all Club captains on Non-League Day on Saturday, October 13th. The clash will see all skippers proudly displaying the unique bright orange band, which includes the iconic Prostate Cancer UK logo, to illustrate their clubs’ united stand against the most common cancer in men.
Vanarama has also pledged to raise £150,000 in just 45 days from a vehicle-leasing incentive that runs across September, as they tell the nation to ‘lease a van, save a man’. Vanarama and its newly-launched car leasing platform, Motorama, will donate £50 for every vehicle leased from the start of September until Non-League Day, when a cheque will be presented on October 13th at FC Halifax Town vs Chesterfield live on BT Sport. The 45-day challenge reflects the tragic fact that every 45 minutes a man dies from prostate cancer.
The plans have been hailed by long-serving television presenter Jeff Stelling, a lifelong Hartlepool United fan.
Stelling, who has raised £800,000 for the charity during two March for Men events:
“This partnership reinforces Prostate Cancer UK’s work in football and how hugely important it is to raise awareness and funds to make a difference to the lives of men and their loved ones.
“One man dies every 45 minutes from this disease, so we need to take action. The passionate fans in the National League – including my lot at Hartlepool United and throughout the non-league pyramid – represent the perfect platform for us to unite against the toughest opponent of all.
“I know Vanarama have been long-time supporters of the charity so it’s great to see them taking the bold move of rebranding the league to MANarama to help raise even more awareness.
“Although more women now go to matches, it’s still a stronghold of male life. A lot of these supporters at some stage in their life may get prostate cancer. The more they understand that the better, the more we can help beat it. For them, and for their friends and families.”
Andy Alderson CEO at Vanarama said:
“We’re ready to help tackle prostate cancer with the National League and Prostate Cancer UK. The charity does great work in football and so we thought we’d do our bit too.
“The decision to change our name from Vanarama to MANarama was an easy one. The fact that more than 11,000 men die from prostate cancer in the UK each year is staggering and if us changing the league’s name helps raise awareness of the disease for even one man, then that’s a success for us.”
James Beeby, Director of Fundraising at Prostate Cancer UK, said:
“It’s terrific to see the National League join us in the fight against the deadliest opponent of all, and, after backing us for a number of years, we once again thank Vanarama for their ongoing support.
“We stand together in our quest to change the game for men and their families and the grassroots game is the perfect platform to do this. The money raised will fund ground-breaking research to help fight this disease and the awareness generated across the length and breadth of the country will be vital.
“We thank the National League and Vanarama for creating this milestone moment and look forward to our most successful Non-League Day in October.”
National League Chief Executive Michael Tattersall said:
“We’re thrilled to announce our first ever official charity partner, Prostate Cancer UK. We couldn’t think of a charity that better reflects our football values. Just like Prostate Cancer UK we want all our men united against the fight of this deadly disease.
“In celebration of our partnership, and with the support of our title sponsors, Vanarama, we will re-brand the league to MANarama. This temporary change is a first for English football and we’re proud to be a part of this historical moment.”
Many people are unaware that prostate cancer is the most common cancer in men. It’s a huge issue that cannot be ignored. In 2018 one man every 45 minutes will die from prostate cancer in the UK. That’s more than 11,000 men this year. Based on current trends, if we ignore prostate cancer and do nothing, this number will rise to over 14,500 men a year by 2026.
To find out more information about Prostate Cancer UK’s work in football go to: www.prostatecanceruk.org/football
NOTES TO EDITOR
For more information, please contact Gary Haines, Sports PR Manager at Prostate Cancer UK, on 020 3310 7079 or at firstname.lastname@example.org, alternatively email email@example.com or call 07984 325001.
About Prostate Cancer UK
• Prostate Cancer UK has a simple ambition – to stop men dying from prostate cancer.
• As the number of men diagnosed with prostate cancer continues to rise (making it the most common of all cancers by 2030), now is the time to take control. Through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention, and support, we will stop prostate cancer being a killer.
Key Headline Statistics
• More than 11,000 men die from prostate cancer in the UK each year – that’s one man every 45 minutes. It’s the third biggest cancer killer.
• It’s the most common cancer in men, with over 400,000 living with and after the disease in the UK.
• Prostate cancer is set to become the most commonly diagnosed cancer of all in the UK by 2030 – which is why we must all act now to curb its power to kill.
• Men over 50, black men and men with a family history of prostate cancer all face a higher than average risk of the disease.
• Prostate cancer treatment often causes devastating, long term side-effects. Incontinence and erectile dysfunction strike at the heart of what it means to be a man.
• Anyone with concerns about prostate cancer may contact Prostate Cancer UK’s Specialist Nurses in confidence on 0800 074 8383 or online via the Live Chat instant messaging service: www.prostatecanceruk.org/. The Specialist Nurse phone service is free to landlines and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.
• Visit www.prostatecanceruk.org now to help beat this disease.
About Non-League Day
• Non-League Day was set up in 2010 with the aim of boosting attendances at non-league grounds across the country on an international weekend when the country’s top clubs have the week off. The event has become a well-established part of the football calendar and is now in its fifth year.
• Premier League and Championship clubs and their players often promote matches at neighbouring non-league clubs, with many offering special events and incentives to get extra people in.
• Vanarama, is an award-winning commercial and personal vehicle leasing company established by CEO Andy Alderson in 2004 with a team of just three people – the company now employs close to 230 at its Hemel Hempstead main office.
• The company provides industry-leading customer service and has found investing in that service, and the staff that provide it, to be a successful formula for success.
• That success was reflected in 2015 when Vanarama won the prestigious Lloyds Bank National Business Award for Best Small to Medium Sized Business, an accolade that recognised the company’s commitment to training, customer service and innovation.
• The company has also been confirmed as a Sunday Times 100 Best Small Companies To Work For in the UK in 2016, 2017 and 2018, with Andy Alderson being named Best Leader at the 2017 awards ceremony.
• Vanarama is also is a member of the Institute of Customer Service and was awarded a ServiceMark with distinction in 2017.
About The National League
• Established in 1979, the National League consists of 68 clubs in 3 divisions occupying the fifth and sixth tiers of English football.
• The top division promotes two clubs directly each season into the EFL and all 68 clubs participate annually in the FA Cup and FA Trophy. The National League Promotion Final is played annually at Wembley Stadium.
• Clubs within the National League play entertaining and competitive football in front of loyal and passionate fans.